Privacy Policy

Last Updated: July 2026
(Please note that this Privacy Policy may be updated from time to time without prior notice. Please review this page regularly for the latest version. This English version shall prevail in the event of any inconsistency or discrepancy between the English version and any other language version.)

1. Introduction

Bluejay Residences, a member of BTH Group, referred to as “we”, “us” or “our”, values and is committed to protecting your personal data privacy. We handle your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong.

By using this website, submitting an enquiry, making a reservation, subscribing to updates or contacting us through this website, you agree to the collection and use of your personal data as set out in this Privacy Policy.

2. Types of Personal Data We Collect

When you use this website or contact us, we may collect the following information:

• Name

• Contact information, such as telephone number and email address

• Reservation or accommodation-related information, such as check-in and check-out dates, accommodation preferences or special requests

• Payment information, where necessary, including payment-related details processed by third-party reservation platforms, payment processors or payment gateway service providers.

• Information that you voluntarily provide through enquiry forms, email, telephone or other means

• Website usage information, such as browsing records, IP address, device information and Cookies

If you are under the age of 18, please obtain consent from your parent or guardian before providing any personal data to us.

3. Purposes of Collection

We collect your personal data mainly for the following purposes:

• To process accommodation reservations, check-in arrangements and related services

• To respond to enquiries, requests or customer service matters

• To process payments and confirm reservation arrangements

• To improve website functions, user experience and service quality

• To provide offers, promotional information and latest updates that you have agreed to receive

• To comply with legal, regulatory or compliance requirements

• To handle reasonable business needs related to the above purposes

4. Disclosure and Transfer of Personal Data

We do not sell your personal data.

However, where reasonable and necessary, we may disclose or transfer your personal data to the following parties:

• Companies within the Group and relevant accommodation properties

• Third-party service providers that provide website, reservation system, payment processing, information technology, cloud storage or customer support services

• Professional advisers, including legal, accounting or audit service providers

• Persons or organisations to whom disclosure is required under law, court order or regulatory requirement

Some of our third-party service providers, including reservation platforms, payment processors, website hosting providers, cloud service providers, analytics providers and customer support service providers, may process or store personal data in Hong Kong or other jurisdictions.

All personal data will only be handled in a lawful, necessary and appropriate manner.

5. Direct Marketing

With your consent, we may use your personal data to send you accommodation offers, promotional activities, newsletters or latest updates by email, telephone, SMS, instant messaging platforms or other communication channels.

We will not use your personal data for direct marketing purposes unless we have notified you of the intended use of your personal data and obtained your consent or indication of no objection, where required under applicable laws.

You may opt out of receiving direct marketing communications from us at any time by contacting us at:

Email: info@bluejay-residences.com

6. Cookies and Website Analytics

This website may use Cookies and other related technologies to enhance website functionality and user experience, including:

• Analysing website traffic and usage

• Remembering user preferences

• Improving website functions and content

We may also use third-party analytics tools, such as website traffic analytics tools, to understand website usage.

You may disable Cookies through your browser settings. However, some website functions may not operate properly as a result.

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7. Data Security

We adopt reasonable technical and administrative measures to protect the security of your personal data, including restricted authorised access, data encryption and secure storage measures.

However, as internet transmission is not absolutely secure, we cannot guarantee that any data transmitted through the internet will be completely secure.

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8. Third-Party Websites

This website may contain links to third-party websites or services, such as third-party reservation platforms.

We are not responsible for the content, privacy practices or data handling methods of such third-party websites. We recommend that you review their relevant privacy policies.

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9. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or for such period as required by law.

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10. Access to and Correction of Personal Data

Under the Personal Data (Privacy) Ordinance, you have the right to access and correct the personal data we hold about you.

To make such a request, please contact us through the following channels:

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Personal Data Protection Enquiry
Bluejay Residences
2/F, Hing Yip Centre, 72–76 Texaco Road, Tsuen Wan, New Territories, Hong Kong

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Email: info@bluejay-residences.com

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We may charge a reasonable administrative fee for handling personal data access requests, where applicable.